Activision implements three-year dev cycles for Call of Duty series

Activision has announced that the Call of Duty series will switch to a three-year development cycle. Up until now the games of the series have been developed by Treyarch and Infinity Ward, utilizing a two-year development cycle.

As a part of the three-year cycle, Sledgehammer Games has been brought into the development of the franchise. Sledgehammer previously collaborated with Infinity Ward in the development of the highly successful Call of Duty: Modern Warfare 3.

Sledgehammer will now lead the development of the next addition to the franchise, scheduled for release in late 2014. Adding Sledgehammer to the team of Call of Duty developers is part of an effort to increase the quality of the franchise.

“There are several advantages to doing this. This first is of course quality; this will give our designers more time to envision and to innovate for each title. Simultaneously it will give our content creators more focus on DLC and micro DLC which, as you know, have become large and high-margin opportunities, and significant engagement drivers. Finally, it’ll give our teams more time to polish, making sure that we relive the best possible experience to our fans each and every time.” said Activision Publishing president and CEO Eric Hirshberg to CVG.

On the opposite side of the shooter war, rumours recently surfaced that EA are looking to make use of a two-year development cycle for the Battlefield franchise. Dead Space studio Visceral Games are then likely to take turns with DICE, giving each studio two years for development.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s